Server-side tracking for Shopify on your own tag server

TagRelay runs a dedicated Google Tag Manager server container for your store and sends purchases to GA4, Google Ads, Meta and TikTok straight from Shopify's order webhook, with the Shopify order ID.

• A tag server for your store only. Each store gets its own Google Tag Manager server-side container — not a shared one — with an optional first-party tracking subdomain on your own domain.
• Purchases sent from the server. The order webhook delivers each purchase with its Shopify order ID to GA4 Measurement Protocol, Meta Conversions API, TikTok Events API and Google Ads offline conversions. Click IDs (gclid, fbclid, ttclid) and GA4 identifiers are stored in the cart and attached to the order, so the purchase stays linked to the campaign even after a redirect to an external payment page.
• Consent-aware, set up in a wizard. Consent Mode v2 signals come from the Shopify Customer Privacy API. A step-by-step setup wizard connects your platforms — no Google Tag Manager knowledge required.